Known for thinking outside the box, Jasper Morrison is one of the most successful industrial designers of recent decades.

In joint work with his colleague Naoto Fukasawa, he defined the term "super normal", which in his opinion answers the question of what 'good design' should really be.

In his work, Jasper Morrison seeks to create good examples of discreet, useful and responsible design. Morrison has developed several projects in collaboration with Vitra, including the APC chair , the Soft Modular sofa and the HAL family of chairs . His designs are represented in the Museum of Modern Art in New York and other prominent museum collections around the world.