007 and the Up Armchair

The film industry has always been a mirror of social trends and style. In the 1971 feature film 'Diamonds are Forever', the UP armchair from B&B Italia plays a prominent role in several scenes shot at the Elrod House in Palm Springs. In one of the moments, the iconic armchair designed by Gaetano Pesce is where Bambi, one of the film's villains, waits for agent 007 when he enters the house designed by architect John Lautner. Symbolizing the "image of a prisoner with a ball and chain and the suffering of women due to the discrimination of men", as Pesce mentioned at the time, the armchair ends up making an interesting appearance in the film, where Bond (Sean Connery) takes a beating of two women who certainly broke their chains.

See more information about the UP armchair here .

In addition to the film's scenes, the armchair was also a protagonist behind the scenes, where Sean Connery, who played James Bond from 1962 to 1983, was photographed on several occasions. The most recognized image is when the Scottish actor, holding a camera, faces the photographer, resulting in one of the most iconic photographs of the time. Years later, Pierce Brosnan (James Bond from 1995-2004) recreated the image in a shoot for the British brand Hackett. A true classic.